Franca has been actively involved with wild-catch fisheries SA almost since its inception. First in a voluntary capacity she is now the full-time executive officer.
Franca has been the Professional Fishing Industry’s torchbearer for social license and has spearheaded a number of programs designed to build community awareness by raising the Professional Fishing Industry’s profile.
As one of the original architects of FairFish, Franca used her considerable influence and engagement skills to keep the concept of a community-supported fishery within Council’s purview and rally the support base required to bring the concept to life. Franca has worked tirelessly to raise industry’s professional standing both within the general community and also within bureaucratic and government circles.